How to use Marketing for Student Engagement - An Interview with Brianna Palmer

Struggling to get your Summer classes filled? 🌻You came to the right place!In the latest Education Marketing Leader podcast episode, I had the pleasure of speaking with Brianna Palmer, the Program Coordinator for the Marketing & Student Engagement Team at Kennesaw State University. Brianna shared how marketing can significantly boost student engagement within higher education. 📈Brianna's insights into the power of data for tracking student participation in academic and extra-curricular activities were particularly informative. She highlighted a crucial point: engaged students often chart a more successful academic journey. 💡Tackling the challenge of reaching diverse student demographics, especially first-generation and non-traditional students, Brianna emphasized the necessity of marketing strategies that are inclusive and informative.Brianna's innovative approach to the ambassador program at Kennesaw State was a standout part of our discussion. She discussed the importance of recognizing and nurturing the talents of student ambassadors. 🤜 🤛Her method involves meaningful engagement with these students, offering them valuable incentives like recommendation letters and real-world experience. Brianna's interview approach, focusing on students' passions and perceptions of current marketing efforts, is a masterclass in student-centered marketing.We discovered that utilizing student interviews to develop accurate target personas. This approach helps fine-tune marketing strategies to align with students' real needs and preferences.One of the most insightful aspects of our conversation was Brianna's focus on the metrics for measuring the success of student engagement strategies. From event attendance to email engagement rates, she underlined the importance of quantifiable outcomes in assessing the effectiveness of marketing initiatives.But what struck a chord was Brianna's emphasis on authenticity in marketing. Her belief in the power of genuine connections to foster trust between students and the institution was a refreshing perspective. 👏My conversation with Brianna Palmer explored how targeted, authentic marketing strategies can enhance student engagement in higher education. Her insights are invaluable for anyone looking to make a meaningful impact in higher-ed.Take advantage of this episode of the Education Marketing Leader podcast because Brianna's expertise will help you create a more engaged student body. 🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time. ✌#marketing #highereducation