How to Use Marketing to Start and Grow Businesses with Niki Hutchison

Today we’re joined by Niki Hutchison who specialises in audience growth. Niki shares her top tips for growing your audience without paid ads.Niki has been developing effective strategies to grow businesses for over twenty years. As well as creating impactful marketing campaigns for agencies and clients, she has also managed and grown businesses, achieving huge increases in turnover. She’s built two of her own service-based businesses from scratch and has over ten years experience as an entrepreneur. There are not too many business scenarios that Niki hasn’t experienced!Key TakeawaysSince the pandemic it’s been really important to create a strong audience of people who love what you do.There is so much that you can and should do before you invest any money in Facebook Ads otherwise you’re likely to waste a lot of money:Make sure you’re really great at what you doSocial media – Make sure you’re in the place where people you want to attract are spending time.It’s key to optimise your presence on social media It’s important to grow your email list so you’re not reliant on social media to reach your audienceCreate a freebie that you know is going to appeal to your audience to grow your email listGo detective mode – Learn as much as you can about your audience. Install some kind of analyticsAsk for reviews and share themAttend networking events or host your ownWork with influencers. Invite them to your events.Be a joiner – join that membership or Facebook group. You really do get out what you put in. Join as many things as you can and them remove yourself from the ones that aren’t the right fit for you.To cultivate an engaged audience it’s about communication, consistency and claritySpeaking on podcasts can really shorten the lead time in which it takes for someone to become your client.QuoteThe more you niche, the more you lean in and the more you listen to what you know about your audience and listen to what they’re telling you the easier it becomes to create a freebie or lead magnet that they’re really going to want. Get in Touch with Niki HutchisonDownload Niki’s Tip Sheet: 25 Ways to Grow Your Audience Without Paying for Ads Learn more about Niki’s Audience Growth ClubListen to The Audience Growth Club PodcastWebsiteFacebookInstagramLinkedInGet in Touch with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/