How to Use Motivational Maps to Win Better Clients and Keep Them Longer

If you're an HR Consultant who wants to offer something more strategic than policies, more valuable than a one-off training — and more profitable than firefighting...This episode is for you.I sat down with Steve Jones, expert in employee motivation and long-time collaborator with government taskforces, to unpack how HR Consultants can use Motivational Maps to:Win long-term clientsReduce grievances, disciplinaries, and quiet quittingAnd deliver measurable business results that set them apart from the crowdWe’re not talking theory here. We’re talking commercial advantage.In this conversation, you’ll hear:How motivational mapping gives you a way to measure and improve what’s really going on beneath the surface for your clients.Why this tool helps you spot problems before they become HR issues.How consultants can use motivational maps to retain clients, sell strategic services, and charge more for their work.And a case study where using motivational maps saved a firm over £1 million.This isn’t about adding more to your plate.It’s about adding a tool that adds value to your clients and your business easily and efficiently.So if you want a repeatable way to stay embedded in your client’s world — and finally move beyond transactional HR work — tune in.This one could be just what you're looking for.Timestamps:00:00 – Why HR Consultants should care about motivation, not just marketing 00:28 – What motivational maps are (and why they’re not just personality tests) 01:14 – Steve’s journey: from Fitness First to government-backed engagement work 04:20 – The real issue: knowing vs. implementing what actually drives people 05:05 – Case studies: how motivational maps boosted performance and retention 07:12 – Resilience vs. motivation — and why employers often miss the difference 07:54 – How motivational maps work (and what the data reveals) 09:47 – Preventing team conflict and improving culture with motivational insights 11:02 – What HR consultants really gain from using this tool 12:39 – Why change initiatives often fail — and how to fix that with mapping 14:47 – How this tool helps you win clients, keep clients, and raise your value 17:02 – Hidden costs of disengagement (and how one firm saved £1M) 19:01 – Creating businesses that feel energised — not just operational 20:03 – 4 elements of truly engaged cultures (and why most companies miss them) 22:02 – How to get trained, licensed, and start offering this to your clients 23:55 – Final thoughts: a simple tool that gives you a strategic edge Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/