EPISODE · Oct 25, 2021 · 1H 6M
How to Use Online Traffic for App Subscriptions
from App Marketing by App Masters · host Steve Young
How do you use online traffic to grow your mobile app downloads? Our guest is Thomas Petit, growth advisor and consultant for mobile apps. He has worked with 100+ businesses (25 in the last 12 months) from MVP to unicorns, as trainee, founder, employee, freelance, advisor, investor or mentor. Topics Covered: 02:02 - Why should you use online traffic to get app downloads 12:02 - What channels should you use for online traffic 14:15 - How to use Pinterest to drive traffic 15:34 - Blinkist Example 16:10 - Should we use different ad creatives 21:17 - Fabulous online onboarding flow 27:06 - Should you use Spanish in screenshots in Spanish Mexico 30:51 - How to convert paid content sign ups into subscriptions 37:41 - White Noise and Lullaby Lounge App Audit 51:35 - Can you provide sample of an app that lowered their price successfully? 54:52 - Who's Up?! App Audit 1:00:07 - Is it better to start with a higher or lower price? Connect with Thomas: https://www.linkedin.com/in/thomasbcn/ https://madv.substack.com/ You can watch this video: https://youtu.be/GLGI3roxjyQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
What this episode covers
How do you use online traffic to grow your mobile app downloads? Our guest is Thomas Petit, growth advisor and consultant for mobile apps. He has worked with 100+ businesses (25 in the last 12 months) from MVP to unicorns, as trainee, founder, employee, freelance, advisor, investor or mentor. Topics Covered: 02:02 - Why should you use online traffic to get app downloads 12:02 - What channels should you use for online traffic 14:15 - How to use Pinterest to drive traffic 15:34 - Blinkist Example 16:10 - Should we use different ad creatives 21:17 - Fabulous online onboarding flow 27:06 - Should you use Spanish in screenshots in Spanish Mexico 30:51 - How to convert paid content sign ups into subscriptions 37:41 - White Noise and Lullaby Lounge App Audit 51:35 - Can you provide sample of an app that lowered their price successfully? 54:52 - Who's Up?! App Audit 1:00:07 - Is it better to start with a higher or lower price? Connect with Thomas: https://www.linkedin.com/in/thomasbcn/ https://madv.substack.com/ You can watch this video: https://youtu.be/GLGI3roxjyQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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How to Use Online Traffic for App Subscriptions
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