How to Use Original Research to Power Your Content Strategy

In this episode of The Marketing Front Lines, we speak with Gerry Abbey, Head of Marketing at Copia Automation. Copia provides an industrial DevOps platform that helps manufacturing and distribution companies protect against ransomware attacks through operational technology cyber resilience. In industries where downtime costs millions of dollars per hour, Copia's backup solutions enable rapid recovery from cyber threats. Gerry shares his evolution from teacher to global data collector to marketer, and reveals how he's built a content-driven marketing engine centered on original research that positions Copia as a thought leader in the emerging industrial DevOps space. Topics Discussed: Building a story-driven marketing philosophy backed by data Creating and executing comprehensive original research programs Developing multi-channel activation playbooks for maximum report impact Leveraging third-party research firms for unbiased industry insights Positioning in emerging categories through thought leadership Building external stakeholder networks for content validation Managing research programs at different budget levels   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM