How To Use Personal Branding To Attract More Customers Online

When people think of personal brands, they might think of someone like Richard Branson. But you don’t have to have the cool grey beard or be willing to throw yourself off buildings to develop a personal brand. In this episode, Tim Cameron-Kitchen and Adele McClay discuss how businesses of all sizes can use the owner or founder’s persona, as well as the personas of key employees, to make their business more attractive online and offline.