How to Use Pinterest for Marketing Your Teacher Business with Amber Peterson

How to Use Pinterest for Marketing Your Business Hey CEO Teachers! As you wade through all of the noise out there about which social media platform is best to use to market your business, it can often seem like Pinterest…well, shouldn't be one of them. But, as you'll hear, a lot has changed on Pinterest. As a result, we're covering how to use Pinterest for business today. And let me get a little vulnerable here. My Pinterest marketing strategy tanked this past year! TANKED. But with the help of today's guest, you're going to hear how to better use Pinterest as a business, why this happened to me, what we can do to fix it, and why we still think that, in spite of my experience, Pinterest is a strong marketing tool for beginners and veterans alike. Pinned to Pinterest: How to use it for marketing in 2021 and beyond Meet Amber Peterson. As a Pinterest marketing specialist and the CEO of Pinwheel Strategic Marketing, Amber knows that carefully crafted content paired with an intentional Pinterest strategy is the key to long term visibility. Whether she is creating and managing Pinterest strategy for her clients or speaking on the value of these strategies, Amber leverages her marketing expertise to grow visibility and website traffic for business owners who want to reach a larger audience and book more clients. Amber will show us how we were still playing by the old rules, rules that you can now avoid. So listen here to find out what Pinterest can look like for your teacher business in 2021, what you need to stop doing, and what you can start doing to make sure that you are getting the traffic you deserve. This is how to use Pinterest not only for your TPT store, but also to your blog and to anywhere else online. This is the primer on how to use Pinterest for marketing for your business for years to come… In this episode, you will learn: Why your Pinterest for marketing pins will serve you for YEARS to come How your Pinterest marketing can enhance what you're already doing with your content marketing (in place of being an additional social media channel to manage) Why Pinterest prioritizes "Fresh Pins" and how to use these for your business Which pin types look best on Pinterest What constitutes a "fresh pin" and how you don't need to reinvent the wheel to make them What Story Pins are and how you can use them for your marketing How to use key words with your pins for the best results LINKS MENTIONED IN THIS EPISODE ABOUT HOW TO USE PINTEREST FOR MARKETING :  The CEO Teacher's Marketing with Email Guide: kaysemorris.com/email www.pinwheelstrategicmarketing.com https://www.facebook.com/pinwheelmarketing https://www.pinterest.com/pinwheelmarketing https://www.linkedin.com/in/pinwheelmarketing/ Using Pinterest for Business: The Ultimate Guide Teachers Pay Teachers Pinterest Instagram Stories Marketing CEO TEACHER® RESOURCES WORTH THEIR WEIGHT IN GOLD:  What's your CEO Teacher® Type? Find out here! Download my free book, Start or Expand Your Online Teacher Business, and get started building your business today! Check out my CEO Teacher® Book Recommendations here! JOIN OUR CEO TEACHER® PODCAST COMMUNITY TO GROW WITH LIKE-MINDED TEACHERS: The CEO Teacher® Podcast Facebook Group Send me a DM on Instagram– I love chatting with my people, so please send me all of your How to Use Pinterest for Marketing questions! ENJOYING THE PODCAST? THANKS FOR TUNING IN! Tag me @kaysemorris on Instagram and tell me what you are listening to! I love seeing what resonates most with our listeners!  I don't want you to miss a thing! Be the first to know when a new episode is available by subscribing on iTunes here! If you would like to support The CEO Teacher® podcast, it would mean so much to me if you would leave a review on iTunes. By leaving a review, you are helping fellow CEO teachers find this podcast and start building a life they love.  To leave a review on iTunes, click HERE and scroll down to Ratings and Reviews. Click "Write a Review" and share with me how this podcast is changing your business and your life! READY FOR MORE? I LIKE YOUR STYLE! LISTEN TO THESE CEO TEACHER® PODCAST EPISODES NEXT! Creating a Real Brand Using Instagram Reels Behind the Scenes of Running a Successful Instagram Business Account with Allie Elliott Top 7 Things Instagram Doesn't Want You to Know