Ep 81: How to Use Podcasting as Part of Your B2B Demand Gen Approach

Podcasting offers an approach that B2B marketers can leverage to build relationships and create trust by having meaningful conversations. But how do you start? What should you focus on? In this week’s episode, we have an engaging conversation with seasoned B2B marketer Casey Cheshire (Founder & CEO, Ringmaster Conversational Marketing) about podcasting. During our discussion, Casey talks about why he thinks podcasting is an important part of the B2B marketing mix, what mistakes to avoid, and the importance of understanding who your ideal guest (and audience) are. He also elaborates on some key metrics to measure and what major challenges podcasting faces.