How to Use Podcasting to Build Community, Grow Your Business, and Drive Event Sales with Kristina Bartold-Sorgota

Podcasting isn't just about downloads—it’s about connection, community, and conversion.In this episode of the Power Table Podcast, Taylor sits down with Kristina Bartold-Sorgota, co-founder of The Social Snippet and High Vibe Women, to break down how entrepreneurs can use podcasting as a strategic growth tool inside their business.If you’ve been treating your podcast like a content checkbox—or you’ve been hesitant to start one because of low download numbers—this conversation will completely reframe how you think about podcasting.In this episode, Taylor and Kristina dive into:How to use podcasting as a business growth strategy, not just a content platformWhy download numbers don’t tell the full story (and what actually matters more)How to turn your podcast into a networking and relationship-building toolWays to repurpose podcast episodes into high-impact social media contentThe role of consistency in podcast growth and audience trustHow podcasting can support event marketing and ticket salesWhy your podcast can become a central hub for your brand ecosystemOne of the biggest takeaways from this episode is that podcasting isn’t just about broadcasting—it’s about building relationships at scale.MORE:SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠⁠KRISTINA:Website: https://www.thesocialsnippet.com/Podcast: https://www.thesocialsnippet.com/community-podcast Instagram: https://www.instagram.com/kristina.bartold/LinkedIn: https://www.linkedin.com/in/kristinabartold/Free AI Tool for Generating Podcast Episode Keywords: https://www.thesocialsnippet.com/the-podcast-content-machine Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conferenceJoin The Power Table Mastermind: https://www.thepowertable.co/mastermindI love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speakingSend me a DM on Instagram: https://www.instagram.com/thepowertable.co/Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable