How to use SMS to increase basket size while giving a discount

There isn't a business on earth that isn't trying to increase the amount of money their customers spend with them. Well, maybe there are but they won't be in business for long. The thing is, there are so many tools that can be used to do this that give value to the business AND their customers and leave both feeling great at the end. SMS is one of those tools and Greg walks us through something he calls the "Cash Back Formula" that works to help increase the average spend while giving a discount. Confused? Watch and learn.