How to Use Social Media to Launch a Tequila Brand

Nick Hasselberg and Richard Pomes, Marketing Manager and Founder/CMO at Ghost Tequila, join the Social Pros Podcast to discuss how they built a social brand from scratch through guerrilla marketing and on-the-ground engagement.   Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why starting from scratch means letting your friends and families be the advocates you don't have How investment in sharing your brand's backstory leads to faster and deeper engagement with consumers How a background in the arts leads to building a good foundation in business communication Why successful guerrilla marketing means starting online before taking it to the streets Resources Richard Pomes on Twitter: @RichardAPomes Nick Hasselberg on Twitter: @NickHasselberg Ghost Tequila on Facebook, Twitter, Instagram Peaches and Herb Summon The Spirit Ghost Tour Drizly Steppenwolf Theatre Company Visit SocialPros.com for more insights from your favorite social media marketers.