How to use Survey Forms in the Customer Discovery Process

The customer discovery phase calls for a number of approaches to understand your customers. It is important for product developers to really understand what matters to their users. Survey forms are one of the frequently used tools to capture feedback. However, they must be used in a strategic manner because there are times when they may give incomplete or even misleading information. We dig into how you should consider the usage of surveys in your customer discovery process. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hemangshah.substack.com