EPISODE · Apr 16, 2026 · 8 MIN
How to Use Technology for Authority Marketing (Step 3)
from The Daily Mastermind
In today's episode of the Daily Mastermind podcast, George Wright III discusses the third step in his four-step authority marketing strategy: utilizing technology to contact, capture, convert, and communicate with your audience. Emphasizing the importance of mobile optimization, video, and text messaging, George explains how these tools can help build and track engagement with potential clients. The discussion includes insights from his extensive experience working with high-profile figures and examples of successful strategies, such as integrating QR codes into marketing campaigns. George also previews the final step of the strategy, which focuses on content distribution and marketing.01:04 Welcome Back to the Daily Mastermind01:47 The Importance of Authority Marketing02:48 Leveraging Technology for Marketing03:27 The Shift to Digital and Mobile Optimization04:28 Using QR Codes and Tracking06:44 Case Study: Kevin Harrington's Book Launch07:44 Strategic Content RepurposingThanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day.George Wright III“It’s Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at DailyMastermind.comFollow me on social media Facebook | Instagram | Linkedin | TikTok | YoutubeGrow Your Authority and Personal Brand with a FREE Interview in a Top Global Magazine HERE.
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How to Use Technology for Authority Marketing (Step 3)
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