How to use timing for impactful PR

Episode 7 of the The Public Relations Podcast podcast, hosted by ThePublicRelationsPodcast, titled "How to use timing for impactful PR" was published on December 12, 2023 and runs 47 minutes.

December 12, 2023 ·47m · The Public Relations Podcast

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Summary

Another week discussing PR strategies for in-house teams and independent agencies with PR pros. This time I'm joined by the delightful Amanada Proscia from LightSpeedPR. This week we look at a study showing TikTok is becoming the new Google when it comes to search for Gen-z. We discuss the way Sam Altman handled his departure and return to OpenAI from a Public Relations points of view and what we can learn from that. We look at working with politicians, how to translate complex tech messages to language the media and content creators will resonate with and we look at using timing, both from the point of view of controlling a narrative but also of how to use timing to get maximum impact in a campagin. *THE PROJECT* * www.PR-ology.com - turning the best ideas in the show into actionable tutorials * SUBSCRIBE * * Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps * Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/ * Website and weekly newsletter - https://thepublicrelationspodcast.com/ * Come on the show as a cohost - https://thepublicrelationspodcast.com/one-sheet/ *GUEST* Amanda Proscia - lightspeedpr.com

Episode Description

Another week discussing PR strategies for in-house teams and independent agencies with PR pros. This time I'm joined by the delightful Amanada Proscia from LightSpeedPR.

This week we look at a study showing TikTok is becoming the new Google when it comes to search for Gen-z. We discuss the way Sam Altman handled his departure and return to OpenAI from a Public Relations points of view and what we can learn from that. We look at working with politicians, how to translate complex tech messages to language the media and content creators will resonate with and we look at using timing, both from the point of view of controlling a narrative but also of how to use timing to get maximum impact in a campagin.

*THE PROJECT*

* www.PR-ology.com - turning the best ideas in the show into actionable tutorials

* SUBSCRIBE *

* Video and Audio links here - https://thepublicrelationspodcast.com/listen/

Or search for "The Public Relations Podcast" on all good podcast apps

* Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/

* Website and weekly newsletter - https://thepublicrelationspodcast.com/

* Come on the show as a cohost - https://thepublicrelationspodcast.com/one-sheet/

*GUEST*

Amanda Proscia - lightspeedpr.com