How to Use Vendor Events to Build Your Customer Base

Vendor events are a great way to meet new people and grow your customer base, and in this episode, I share all the ins and outs of how to do that.By the end of this episode, you’ll know:What to look for in an event so that you meet the right people.Why you should consider doing small, local events, even if you have big goals.How to avoid the biggest mistake that a lot of direct sellers make, especially those who do large, multiple-day events or do cash-and-carry sales.How doing vendor events builds know, like, and trust in the community.How to talk about your events to promote and build your business, even with people who won’t go.How to set up your booth to make you more approachable and draw people into it.Ways to collect people’s contact information and what to do if they don’t want to give it to you.How to follow up with people so that you can get sales, bookings, and recruit leads long after the event is over.RESOURCES:Instagram: https://www.instagram.com/kellydnorthcottGet your questions answered on the podcast: ask them by filling out this formFree Facebook Community: https://www.facebook.com/groups/directsalesworkshops Learn more about my programs: https://www.kellynorthcott.com/learn