How to Utilize Technology to Truly Increase Diversity in Clinical Trials

Learn lessons from a healthcare communications and clinical trial recruitment expert about addressing health disparities in racial and ethnic minorities, utilizing technology to precisely raise awareness, and bridging the digital divide, and how to:  Leverage technology to raise awareness and engage post-trialChange practices to address mistrust amongst typically underserved populationsUse technology to recruit more diversely and representatively in the pandemic   Speaker: Becky Johnson, PhD, Director, Global Diversity & Inclusion in Clinical Trials, IQVIA: Becky has 20 years of experience in the biopharmaceutical industry and is a subject matter expert in healthcare communications and clinical trial recruitment with a focus on diversity, equity and inclusion. Becky leverages her expertise to inform the strategic direction and initiatives to support pharmaceutical company sponsors with their efforts to achieve more racially and ethnically diverse trial populations. Becky has a Master’s in Public Health and a PhD in Health Sciences. Her doctoral dissertation research focused on facilitating access to clinical trials for racially and ethnically diverse patients.    For more information on PharmaTalk podcasts, click here.  For more discussions and updates on innovations in clinical trial operations and the use of devices in research, visit theconferenceforum.org to learn about the Patients as Partners in Clinical Research conference.