How to Validate Your Business Idea Before You Waste Time or Money — Lessons with Jordan Green AM

If you’ve ever had an idea you believed could change everything — but had no clue where to start, how to validate it, or whether investors would ever take it seriously — this episode is your new compass.Today I sit down with Jordan Green AM, one of Australia’s most respected early-stage investors and the founder of Melbourne Angels, to unpack the truth about idea validation, early traction, and what actually makes a business investable.And mate… Jordan does not sugar-coat a thing.Inside this conversation, we dig into:• Why most founders validate their ideas the wrong way• How to test demand without spending months (or thousands)• Why chasing funding too early kills more startups than it helps• The real markers investors use to judge your idea — and you• The difference between being a founder… and being an entrepreneur• How to know if your product is the right product for the market• What early-stage investors look for before writing a cheque• How to avoid wasting time building something nobody wantsJordan breaks down the thinking, the maths, the psychology, and the discipline behind turning an idea into something customers will actually pay for — and investors will back with confidence.Whether you’re a business owner, founder, or C-suite exec exploring new products or scaling into new markets, these insights will save you months of frustration and thousands of dollars in wasted effort.What You’ll Learn:• How do I validate my business idea fast?• How do I know if customers will buy my product?• How do investors decide which ideas to back?• What should I do before raising capital?• How do I avoid building the wrong product?Jordan answers all of these with clarity, honesty, and practical steps you can use immediately.About Jordan Green AM:Jordan is a globally recognised angel investor, educator, and startup mentor with decades of experience helping founders turn ideas into thriving, high-growth companies. His no-nonsense approach will challenge the way you think — and sharpen the way you build.If this episode sparks an idea or a question — drop it below.I read every comment, and I love hearing what you’re building, solving, or dreaming up next.If you found this valuable, hit Like, Subscribe, and tap the notification bell so you never miss an episode designed to help you grow, scale, and lead with confidence.