How to Weather Social Platform Shifts with Incredible Content

Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, rejoins Social Pros to explain how he and his team navigate social media shifts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social media is ever-changing. And, in light of these constant shifts, it's important to stay on top of how we can meet our audiences where they are at. On this episode of Social Pros, Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, makes his second appearance on the show. Joseph explains how he weathers social media storms and continues to put fun at the forefront of his approach. He also shares his views on the changes at Twitter and Meta. Plus, he details how he prioritizes social output in a small team, outlines his idea processes and tells us how he achieves flexibility and autonomy to disrupt convention on social.   In This Episode: 3:45 – Introducing Joseph Galbo 6:20 – How USCPSC's voice changed during COVID 10:04 – USCPSC's reaction to changes on social 14:59 – Why Joseph wanted to reassure his audience 20:05 – Social listening and observing change 21:49 – Where should small social teams focus their time? 26:23 – Expressing creativity in a government organization 31:48 – Autonomy at USCPSC 35:20 – Joseph's creative process secrets 39:38 – Advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Joseph Galbo on LinkedIn Follow the US Consumer Product Safety Commission on Twitter Follow Joseph Galbo on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.