How to weigh up the pros & cons when choosing your manufacturer with Xenia Chen, Founder of luxury tights brand Threads

Today I’m learning from Xenia Chen, the Founder of Threads.  Threads is a new direct-to-consumer luxury tights brand. By cutting out the middleman and working directly with their Italian factory, they’re able to offer customers a luxurious and high-quality pair of tights at a fraction of the going price. We’re chatting about the differences between working with a Chinese manufacturer vs working with an Italian manufacturer and how to weigh up the pros and cons of both, the importance of doing deep customer research before building your brand and why Facebook marketing is key in driving growth.  On the topic of Facebook and Instagram ads, I want to take a moment to shout about our agency partner, Amplifyr. If you’re a small business looking to start outsourcing your performance marketing efforts to an agency feel free to shoot me through an email at [email protected] to book in a free consultation. I’ve left my info in the show notes too. LINKS WE MENTION: Xenia's Instagram Thread Website Thread's Instagram Female Startup Club's Instagram Doone's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: [email protected] Promo code: FSCPOD - 20% off first order for new customers, no expiry. 📱 Join 160K smart chicks in the Female Startup Club universe: → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.