How to Win 54 TV Interviews in 8 Months: Award-Winning PR Strategies with Liz H Kelly

Getting featured in the media isn't about luck—it's about telling the right story to the right audience at the right time.In this episode of Amazing Authorities, Mitch Carson interviews Liz H Kelly—award-winning publicist, entrepreneur, author, and founder of Goody PR. Liz reveals the proven publicity strategies behind securing 54 television interviews in just 8½ months during the 2024 solar eclipse campaign. She shares how small businesses, authors, and entrepreneurs can create newsworthy stories, leverage AI without sacrificing authenticity, and build a personal brand that consistently attracts media attention.WHAT YOU'LL LEARN:• How Liz's PR campaign secured 54 TV interviews through creative storytelling and targeted media outreach.• Why unique story angles—not advertising budgets—are the key to earning television and media coverage.• How AI is transforming public relations while authentic human storytelling remains essential.• Why SEO, digital content, LinkedIn, and other online platforms are critical for visibility in the AI era.• How Liz turned a 2008 layoff into a successful PR agency serving entrepreneurs, authors, and thought leaders.• Actionable publicity strategies from her award-winning book that help businesses gain credibility and media exposure.ABOUT THE GUEST:Liz H Kelly is an award-winning publicist, entrepreneur, author, speaker, and founder of Goody PR. She specializes in helping entrepreneurs, authors, and small businesses earn powerful media coverage through strategic storytelling, creative publicity campaigns, and proven PR systems. Her award-winning book, Award Winning Publicity, provides practical strategies for generating earned media, increasing visibility, and building long-term brand authority.GUEST LINKS:Website:https://goodypr.comBook:Award Winning PublicityABOUT MITCH CARSON:Mitch Carson — branding strategist, speaker, author, and host of Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.Mitch's Appointment Link:👉 https://www.getinterviewedguaranteed.com🔎 Download Publisher Rocket—one of the best tools to optimize your Amazon Ads and reach more readers👉 https://mitchauthor--rocket.thrivecart.com/publisher-rocket/📘 My Book (The Silent Salesmen) – Bestseller in German and English👉 https://www.amazon.com/s?k=the+silent+salesmen📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You👉 https://a.co/d/12EYX2u🔴 Don't forget to subscribe and click the bell button:👉 https://www.youtube.com/@MitchCarsonOfficialSocial Media - Follow us on:https://www.linkedin.com/in/mitchcarsoninstantcelebrityhttps://www.instagram.com/mitchcarsonofficial/https://www.facebook.com/MitchCarsonOfficial/https://x.com/MCarsonOfficialhttps://www.mitchcarson.com/https://www.tubebuddy.com/RankYourVideos🔎 Visit our website:https://www.mitchcarson.com/📨 Email:[email protected]@mitchcarson.comhttps://linktr.ee/mitchcarson#publicspeaker #tedxspeaker #personalbrandingexpert #publicrelations #pr #media #branding #entrepreneur #smallbusiness #publicity #lizhkelly #goodypr