How to Win (and Keep) The Consumer's Trust in the Real Estate Industry w/ George Kypreos

If there's one thing real estate agents often forget, it's that we're at the center of the transaction because ultimately the consumer wants us there. The honest truth is: Sellers know what their homes are worth, and buyers know the homes they like. There's a lot of the buying/selling process they can do themselves, but they don't because of the value we provide. The amount of trust the consumer puts in us can't be overstated. They are watching us at all times - seeing how we carry ourselves, how we deliver our service and the things we post on social media. Unfortunately, some of the things they see harm the reputation of the entire industry. The bickering, hostility and negativity among agents flies in the face of the consumer's trust, and we can't afford to lose that. How can real estate agents uphold the trust consumers put in us and keep our role in the transaction? How can agents drum up transactions in this market? In this episode, we're joined by real estate agent, Broker and Owner of GK Properties, and the current president of Las Vegas REALTORS, George Kypreos. He talks about his journey, the ins and outs of being an association president and what agents should be doing to succeed.   Three Things You'll Learn In This Episode What made George decide to take a chance on real estate after working in the food service industry? A lot of agents are more than happy to air the industry's dirty laundry on public forums. Does this hurt us in the eyes of the consumer? Interest rates continue to hold people back from buying, but that doesn't mean there are no deals to be found. What should agents be doing to drum up sales?   Guest Bio George Kypreos is a real estate agent and leader with over 20 years of experience in the industry. He is the Broker and Owner of GK Properties, a firm he founded in 2016 to elevate client care standards in real estate. In January 2025, Kypreos assumed the presidency of Las Vegas REALTORS, the largest nonprofit trade organization in southern Nevada, representing nearly 16,000 agents. Prior to his real estate career, Kypreos was the head chef at his family-owned restaurant, Greens Supper Club in Henderson. This background in hospitality has honed his ability to build meaningful relationships and provide exceptional service, qualities he continues to apply in his real estate endeavors. Under his leadership, GK Properties has grown to include multiple top-performing agents, focusing on client relationships and leveraging technology to enhance the real estate experience. The firm has expanded beyond Nevada, with operations in Georgia and North Carolina, employing a hub-and-spoke model to serve clients nationwide. https://www.linkedin.com/in/george-kypreos/.    About Your Hosts Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond. Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher's career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher's commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry. Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!