How to Win At Kroger

Wondering how to get on shelf and pick the right marketing programs to do well?Join expert guests Erin, Courtney, and Holly as they share their wealth of knowledge on successfully navigating the Kroger landscape. From Erin's firsthand brand experience, Courtney's expertise around submissions and promotions, and Holly's insights into category strategies, this episode is packed with actionable tips for CPG startups.Learn the art of differentiation, effective marketing strategies, and successful promotions. Whether you're a startup or scaling up, this episode is for you.Don’t miss out on elevating your CPG startup with insider insights!Listen in as Erin, Courtney, and Holly share about:Kroger's PrioritiesNew Item Selling ProcessGetting into KrogerUnderstanding Shopper and LandscapeSupply Chain and Budget ConsiderationsShopper MarketingDSD CollaborationE-commerce OpportunitiesRegional ConsiderationsSales Velocity ExpectationsEpisode Links:Kroger.comHolly’s LinkedInErin’s LinkedInCourtney’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics