How to Win Beverage, DTC and Online - In The Money: eComm...

What this episode covers

In this episode of In the Money, Fan Bi sits down with Debbie Way Mullin, founder of Copper Cow Coffee, to talk about building a CPG brand in a volatile market.They cover navigating tariffs, scaling from DTC into retail, cutting SKU complexity, and why staying mission-aligned matters more than ever. Debbie shares what’s changed in consumer behavior post-COVID, how Copper Cow rethought its product strategy, and why profitability and focus are the new growth levers.Thanks to sponsors:More Staffing - ⁠⁠https://morestaffing.co/mt/⁠⁠Numeral - ⁠⁠https://numeralhq.com/⁠⁠Parker - ⁠⁠https://www.getparker.com/⁠

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Frequently Asked Questions

How long is this episode of In The Money: eCommerce, DTC, and CPG?

This episode is 40 minutes long.

When was this In The Money: eCommerce, DTC, and CPG episode published?

This episode was published on May 9, 2025.

What is this episode about?

In this episode of In the Money, Fan Bi sits down with Debbie Way Mullin, founder of Copper Cow Coffee, to talk about building a CPG brand in a volatile market.They cover navigating tariffs, scaling from DTC into retail, cutting SKU complexity, and...

Can I download this In The Money: eCommerce, DTC, and CPG episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.