How to win clients without feeling like you’ve turned into a salesperson

Nobody grows up wanting to be in sales. You became an accountant, a lawyer, a consultant. And now, somewhere between delivering great work and growing your firm, someone told you that you need to sell. And the last thing you want to be seen as is the pushy sales person. In this episode, I unpack why that resistance to sales isn’t a character flaw. It’s an identity clash. And more importantly, how to resolve it without becoming someone you don’t recognise.What you’ll take away- Why professionals are wired to resist selling, and why that’s actually useful- Three reframes that make winning clients feel like the work you already love- Why curiosity is your most underused commercial skillRelated episodes:The 5Ps to make sure business development always happens https://startuptogrownup.substack.com/p/the-5ps-to-make-sure-that-business8 ways you are killing you personal brand  https://startuptogrownup.substack.com/p/8-ways-you-are-killing-your-personalWhy your ideal clients have already shortlisted someone else and what to do about it https://startuptogrownup.substack.com/p/why-your-ideal-clients-have-alreadyWhy your best referral sources are not sending you work (and what to do about it) https://startuptogrownup.substack.com/p/why-your-best-referral-sources-arentHow to turn meetings with clients into invoiceable business (without putting more on your plate) https://startuptogrownup.substack.com/p/the-real-reason-your-clients-dontThe lead generator sitting in plain sight that most firms ignore https://startuptogrownup.substack.com/p/you-know-your-website-needs-updatingUseful links:- sign up as a paid subscriber and use this link to get 20% off an annual membership of Start Up To Grown UpWelcome to a free podcast episode of Start Up To Grown Up: Your source for ideas, insights and tactics to take back control of your business and scale it sustainably and profitably by Heather Townsend, award-winning author of The Accountants’ Millionaires’ Club and Founder of The Accountants’ Growth ClubEach episode of the Start Up To Growth Up Podcast is based on my weekly Substack Article on the same topic. Head over to my substack to subscribe https://substack.com/@startuptogrownup so you never miss an article or episode again. Get full access to Start Up To Grown Up at startuptogrownup.substack.com/subscribe