How to Win in B2B: The Power of Buyer Group Marketing

from Spotlight · host Calgary Marketing Association

In B2B marketing, winning deals isn’t just about targeting one decision-maker. It’s about persuading an entire Buyer Group. With complex purchasing decisions involving multiple stakeholders, understanding how these groups operate is the key to success.Mimi Turner from the B2B Marketing Institute takes us through the different decision making processes.

Episode metadata supplied by the publisher feed · Published Apr 14, 2025

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How to Win in B2B: The Power of Buyer Group Marketing

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