How to Win in SaaS - 15 insights from the series so far

from How to Win podcast with Peep Laja · host Peep Laja

Key Points:Tapping into pre-existing demand (00:40)Listening to customer demands with Alina Vandenberghe - Co-Founder of Chili Piper (01:45)Moving away from feature-based differentiation with Guy Yalif, CEO of Intellimize (03:25)Niching down and focusing on a specific audience with Nathan Barry, founder and CEO of ConvertKit (06:00)Out-innovating the competition with Colin Nederkoorn, founder and CEO of Customer.io (08:10)Doubling down on organic content marketing with Patrick Campbell, founder and CEO at ProfitWell (10:05)Educating your customers with Patrick Campbell (13:45)Creating a community with Alex Kracov, former VP of marketing at Lattice (15:10)Perfecting your operations and processes with Devin Bramhall, CEO at Animalz (16:50)Creating a category with Tamara Grominsky chief strategy officer at Unbounce (18:50)Creating a great offer or freemium plan with Patrick Campbell, founder and CEO at ProfitWell (21:10)Piggybacking on growing ecosystems such as Shopify or Chrome with Ben Jabbawy, CEO of Privy (22:05)Attracting the best talent (24:10)Building moats with Morgan brown, VP Growth at Shopify (24:50)Building long-term relationships (25:45)Wrap up (26:10)My Links:TwitterLinkedInWebsiteWynterSpeeroCXL

What this episode covers

This week in How To Win: I take a look at what we've learned about winning in SaaS, from the companies I've interviewed across 2021. I've identified 15 key factors to success, and in this episode I break them down with clips from leading guests in each area.

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How to Win in SaaS - 15 insights from the series so far

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This episode is 26 minutes long.

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This episode was published on January 10, 2022.

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Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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