How to Win Micro-Moments With Google

"Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped." —Think with Google We are living in a mobile-first world, and we need to be there for users who are searching on a mobile device! Ben Polk from Google joined our monthly marketing webinar to talk about "How to Win Micro-Moments." Check out the podcast to learn about: Understanding the moments that matter. How to think about marketing in a mobile-first world. What it takes to stay ahead in your industry. A winners' guide to capturing moments. There are four key moments in which we need to be there: I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments.

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This episode is 46 minutes long.

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This episode was published on July 18, 2017.

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