How to WIN More Listings by Controlling the Conversation

In this eye-opening episode, Chase Craig and Brent Hanson use a beach ball to unpack one of the most overlooked secrets in sales: the difference between perception and perspective. They talk negotiation strategy, agent ego, and how to stop losing deals just because you assumed something. Plus, Chase drops a real cabin deal he’s trying to buy right now—and how the listing agent might blow the whole thing by projecting his own beliefs onto the seller. Wild. Also: the 10-week buying window that every tech platform is trying to dominate—and how you can own it through relationships, not ad spend. If you're a real estate pro who wants to master conversations, unlock more listings, and build a moat around your business, this episode is mandatory listening.