How to Win on LinkedIn in 2026 with Mandy McEwen

Most B2B sellers think LinkedIn success means becoming a content creator. Mandy McEwen founder of Mod Girl Marketing and Luminetics, and a social selling practitioner since before the term existed says that's backwards.In this episode of True Conversations, Tom Happé sits down with Mandy to unpack what actually drives pipeline on LinkedIn in 2026:→ Why fear, not lack of skill, is the real reason most sellers never start→ How to optimise your profile so it works like a landing page, not a CV→ The "Friendly Leader Method" for outreach that doesn't feel like a pitch→ Why LinkedIn's algorithm now rewards new voices over follower count→ Where AI genuinely helps social selling — and where it kills authenticity→ A realistic 90-day plan to build a social selling habit that sticksWhether you're a founder, a sales rep, or leading a team that's sitting on an untapped LinkedIn opportunity, this conversation is a practical playbook — not theory.🔗 Connect with Mandy McEwen: linkedin.com/in/mandymcewen🔗 Learn more about TrueLeads: trueleads.com