EPISODE · Apr 10, 2026 · 2 MIN
How to Win Purchasing Power of Modern Moms
from WJR Business Beat · host Jeff Sloan
Data shows that moms rely far more on recommendations from other moms. Reviews and real life experiences than traditional advertising key friction points to address in order to win them. 69% of moms struggle with home organization these days. 56% struggle to find time for themselves, and 52% struggle with meal planning. Word of mouth is the single most powerful driver of purchase behavior among moms. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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How to Win Purchasing Power of Modern Moms
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