How to Win When You’re Supposed to Lose: 5 Lessons from Curt Cignetti and Indiana University

Need help with a negotiation? Text us and we'll feature your question on the show.What do you do when the odds are stacked against you and losing feels inevitable?Most negotiators hit a point where deals dry up, leverage disappears, and confidence starts to slip. It’s in those moments that most people play defense… and slowly lose their edge.In this episode, we break down an unlikely source of negotiation wisdom: the coach who took one of college football’s most overlooked programs and turned it into a national champion fast. His turnaround wasn’t luck. It was a system.You’ll learn the five lessons elite negotiators use to win in difficult environments, including how to build confidence when you don’t feel it, how to stack the deck before talks begin, and why process matters more than power at the table. If you’ve been stuck in a tough market, a hard deal, or a losing streak, this episode is your reset button.Get My Book: Negotiation Made SimpleSchedule a Live WorkshopSchedule a Private WorkshopGet Private Coaching from MeGain Access to My Online CourseFollow Me on LinkedIn