How to Work with Influencers with Matt Hoklotubbe (Influential)

Matt Hoklotubbe is a film producer and head of entertainment partnerships at Influential, the largest influencer marketing company in the world. With a network of over 3.5 million creators, Influential collaborates with 300 brands globally, including major studios and streaming platforms.In this insightful conversation, Matt breaks down the difference between influencers and creators, explaining how each plays a unique role in movie marketing. He shares his experiences working with brands like AMC and discusses innovative strategies for engaging audiences through influencer content.Discover how to effectively analyze and reach your target audience, the importance of boosting influencer content, and tips for independent filmmakers looking to leverage influencer marketing for their projects.Whether you're a filmmaker, marketer, or simply curious about the intersection of film and social media, this episode is packed with valuable insights and practical advice.🔗 Links:Learn more about Influential: influential.coEmail for inquiries: [email protected]'s LinkedIn: https://www.linkedin.com/in/matt-hoklotubbe-62650216/More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube🎙️ Hosted and co-produced by Christie Marchese🎬 Produced and edited by Ron Passaro 💻 https://kinema.com/