How to write a best selling book with best selling author Corey Gladwell - #030

Corey Gladwell is a 2 time best-selling author, a speaker and coach, and founder of Author Alliance, a company that helps people write, publish, and launch a best selling book. His is a true rags-to-riches story... One that tells the tale of a struggling child on welfare that became a supremely successful author and entrepreneur.   In this episode, he shares how he was able to package his experience and knowledge and create a thriving empire. In addition, he reveals the strategies you can apply in your business to reach more people and make a bigger impact on the world.   Episode Discussions: How writing a best-seller can benefit your business The holistic approach to marketing How to deliver content without spending every day writing What to outsource when writing a book Promotion strategies to turn your book into a best-seller   Why you should forget about structure and just write 3:22   In the beginning... Grew up poor which motivated him toward entrepreneurship.   Owned a nightclub, restaurant, different brick-and-mortar businesses at age 23 but lost them and had nothing by age 25.   Had spiritual experience that shifted perspective. Has spent the last 5 years writing books and coaching people in their business and personal lives.   4:31   Mistakes and lessons Was dissatisfied with the struggle and negativity experienced as a child   "To me, it always equated to not having enough and that amount of scarcity caused a ripple effect for other problems."-CG Made it his mission as a child to become successful and worked every day. At 23, businesses failed as a result of no mentor or guidance and lacked knowledge of how to systemize or hire.   6:32   The road to success Experienced state of enlightenment through meditation.   Has meditated for 1500 hours   Almost done with 3rd book   Speaks at Masterminds   "I see business and spirituality kind of connected so it's a lot easier for me to do marketing and branding and be a chief marketing officer because I see a lot of solutions of problems that people can't get around."-CG   8:02   "Were you always a gifted writer? What's been the impact on your business?" Had never written before First book took 4 years to write Figured out a process of being able to deliver content without having to spend every day writing Created Author Alliance to teach other entrepreneurs how to be best-selling authors. Creates authority and credibility in your market and become the go-to person to talk to   "Becoming a best-selling author is something powerful to add to the resume"-AE   10:16   How do you write? How do you take the material and package it so it resonates with the audience?   Write a book that you would want to read. "The person they want to be is the person they've always needed."-CG   Records and then transcribes. Makes it easier to get the content out and then edit. Makes daily videos for YouTube, Facebook and Twitter   Once a week, reviews different books he's writing   Takes pieces of content collected and pieces them together   "Create as much content as you can and you'll find that you create a book out of that."-CG   13:15   Hire an editor and find someone to organize it for you (outsource)   Repurpose into other pieces of content   Launch it     14:54   How do you turn it into a best-seller? Promotion strategies Free resources: Use family, friends, Facebook groups, Google Hangouts, forums. Make sure you reach out first to help them and use reciprocity.   Make sure you have a good product that offers value   "I think the biggest hurdle here is a lot of people don't consider themselves good writers."-AE   16:56   Before you start investing in branding your business, ask your friends and family for the first 3 words that come to mind when they think of you.   Who you think you are may be different from how the world receives you as first.   Build brand around that.       Mentioned in this episode: Connect with Corey: authoralliance.co coreygladwell.com Contact Adam: [email protected]   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts