How to Write a Book Blurb that Sells

What this episode covers

With Special Guest Jessie Cunniffe of Book Blurb Magic, expert on writing book blurbs that sell.The book blurb (back cover description) is one of the most essential elements for your book's success. But it can also be one of the most challenging! In this episode, Jessie Cunniff joins Paulette and Lainey to go deep on her formula for writing a great blurb and discuss mistakes to avoid.Jessie Cunniffe is a professional blurb writer and book blurb coach from Sydney, Australia. A passionate advocate of the indie author community, Jessie has dedicated herself to taking the pain out of blurb-writing with her custom blurb services and two signature courses: Book Blurb Magic and The Spicy Blurb Playbook. ⁠Join our newsletter⁠⁠ and you'll always hear about new episodes and resources!Visit our ⁠⁠⁠⁠episode page⁠⁠⁠ ⁠for all resources featured in this episode.Paulette's new novel! ⁠⁠⁠What We Give Away⁠⁠ ⁠by Paulette Stout (just released!)In this compelling tale of self-discovery and romance, Leslie must navigate a world that demands she conform, while finding the courage to be true to herself and live her best life.

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Frequently Asked Questions

How long is this episode of Best of Book Marketing?

This episode is 1 hour and 5 minutes long.

When was this Best of Book Marketing episode published?

This episode was published on March 28, 2025.

What is this episode about?

With Special Guest Jessie Cunniffe of Book Blurb Magic, expert on writing book blurbs that sell.The book blurb (back cover description) is one of the most essential elements for your book's success. But it can also be one of the most challenging! In...

Can I download this Best of Book Marketing episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.