EPISODE · May 11, 2020 · 17 MIN
How To: WRITE A COOKBOOK (Part Two)
from Cooking with Bruce and Mark
In the second installment of our four-part series on how to write a cookbook, we take on the question of platform, crucial to today's publishing success.What is a platform? How do you get one? Why is it so important?Join us, Bruce Weinstein & Mark Scarbrough, as we discuss the nature of platforms and why they're so crucial to modern publishing. Writing a cookbook is one thing. Selling it is another matter entirely. And you won't be a success without a platform.
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What this episode covers
In part 2 of how to write a cook book, we talk about platform. What is it? How do you grow it? Both are key questions to answer before you begin to formulate your cook book idea and approach agents or publishers.
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How To: WRITE A COOKBOOK (Part Two)
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