How to Write a Good Recipe Book With Sean McCormack, Head Vet of Tails

You don't have to write a novel or a 60,000-word magnum opus to become an author. Successful recipe books can earn authors a healthy paycheque and build a brand in a way that's just not possible through other forms of media.Sean McCormack is the head vet for Tails, a pet food company that provides personalised dog food in the United Kingdom and France. He's also the co-author of The Happy Dog CookBook, a recipe book for dogs.In this interview McCormack explains: Why he co-wrote a recipe book for dog The value of writing ideas down in a book as opposed to an interview or video What it took to produce the first draft in just a few weeks How he road-tested the recipes inside of The Happy Dog CookBook How a business can build its brand through publishing a bookAnd lots moreI start by asking Sean to explain what Tails do and why they decided to publish a cookbook for dogs with Sean.--- Send in a voice message: https://anchor.fm/becomeawritertoday/messageSupport the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!