How to Write a Product Spec That Makes AI Find You the One

Most people use AI for product research the same way they use Google — typing a few words and hoping. But the real power of AI isn't search volume — it's constraint handling. In this episode, we break down the SPEC framework (Situation, Preferences, Exclusions, Constraints) borrowed from engineering procurement, adapted for consumer purchases. Learn why the IKEA desk leg failure was actually a spec failure, how to surface unknown unknowns, and why the best search result is often a single recommendation — not a page of affiliate links. Plus: how to handle regional availability, data freshness, and the system prompt that saves you from useless international shipping recommendations.