How To Write An Engaging Social Media Bio

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about something super simple but very important: Creating an engaging social media bio. Our bios are out first touchpoint for our customers, therefpre it’s very important that it speaks to them so that they will follow you. KEY TAKEAWAYS Keep your bio short and meaningful, and make sure it’s easy to scan almost immediately. A good profile picture can help here, instead of using a logo, think about using a photo of you because people usually connect with other people, not soi much with a logo, unless you’re a big, well-known brand. Promote yourself, make sure your audience knows you’re worthy of their time by listing your unique skills, interests and how you can help them. People aren’t just on social media to look at what other people do, they’re also there to look at what people can give them, what value can they get, what’s in it for them? Stand out from the crowd. Don’t be scared to show off your creative or funny side in your bio, you don’t want to be like everyone else. That difference will make people remember you. You can show your personality through your bio by creating visually appealing account bios maybe with emojis, but also with page breaks – don’t write it all in one big block of text. Include who you are, who you want to help and how, and why they should give you their time. Know your niche and your audience – if you’re marketing to a group of teens, that’s going to be very different than if you’re speaking to a group of retired people. Use the language your ideal audience is using to attract them so that they can relate to you. BEST MOMENTS ‘You have 1-2 seconds to capture the interest of a customer to decide whether or not you’re worth following or not.’‘Include a call to action. Use a link shortener or bit.ly to direct people to you website, landing page, sales page, blog, whatever you’re trying to promote.’‘Where next? Provide a clear call to action to those that follow you on social media.’‘Different social media platforms may have different audiences. Adjust your language or the way you formulate your bio on each one.’ ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILS Tze Ching’s website: https://wedisruptagency.com Facebook: https://www.facebook.com/wedisruptagency Instagram: https://www.instagram.com/wedisruptagency/ Twitter: https://www.twitter.com/wedisruptagency LinkedIn: https://www.linkedin.com/in/tzechingyeung/