How to Write and Publish a Business Book When You Don’t Have Time | Vikrant Shaurya

Send us Fan MailMany business owners want to write a book. Far fewer have the time, confidence or desire to sit down and produce an entire manuscript themselves.In this episode, Peter Boolkah speaks with Vikrant Shaurya, founder of BestsellingBook.com, about turning business experience and intellectual property into a published book.Peter openly admits that he had been threatening to write a book for approximately five years. He liked the idea of having one, but not the process of sitting down and writing it.That leads to a practical conversation about alternative ways to create a business book without personally writing every word.Peter and Vikrant discuss:Why a book can strengthen a business owner’s authorityUsing a book to generate leads, speaking opportunities and podcast appearancesWhy book royalties may not be the most important commercial returnHow to find the central message for your bookWhy starting with a detailed outline makes the project more manageableThe role of ghostwriters, editors and collaborative writing servicesHow to record your ideas and turn the transcription into a manuscriptPreserving the author’s voice when somebody else assists with the writingThe differences between self-publishing and traditional publishingWhy traditional publishers do not necessarily handle all the marketingHow podcasts can help promote a newly published bookThe three stages of producing, publishing and profiting from a business bookA business book does not have to become your primary product.Its greatest value may be the credibility, authority and opportunities it creates around your existing business.The conversation reflects the guest’s views and the publishing services available at the time of recording. Bestseller status depends on the list, category, platform, sales period and methodology being used and should never be treated as a guaranteed outcome.The original resource and webinar references were recorded in 2021 and may no longer be available in the same form.LEARN MORE FROM VIKRANT SHAURYALinkedIn: https://www.linkedin.com/in/vikrantshauryaCONNECT WITH PETER BOOLKAHWebsite: https://www.boolkah.comLinkedIn: https://www.linkedin.com/in/boolkahInstagram: https://www.instagram.com/pboolkah/Facebook: https://www.facebook.com/BoolkahX: https://twitter.com/boolkahABOUT PETER BOOLKAHPeter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.His approach is direct, practical and built around one simple question:Do you own the business, or does the business own you?Learn more at https://www.boolkah.com