How to Write and Publish a Successful Business Book with Weston Lyon

Writing and publishing a business book is an art and science. I discuss pitfalls to avoid along with proven writing and publishing success strategies in this episode with my guest, Weston Lyon. Weston is the author of 23 books, including The Book Writing Blueprint, and the founder of Plug and Play Publishing. Known as one of the only authors to write nine books in 11 months, he has delivered more than 600 presentations and interviews over the past 25 years. Weston helps entrepreneurs and business owners write the right book and use it to build authority, attract clients, and grow their business. We dive into topics including: ● Weston’s origin story when it comes to authorship and profiting from his books. ● Where the book writing process begins. ● The three phases every author goes through when writing a book. ● A deep dive into the five-step process of writing and profiting from your book. ● The concept of time blocking and its necessity in the authorship space. ● The two things you need to look at to set your book up for success. ● How to find a topic that fits your target markets. ● The biggest problem people face when writing a book and other things not to do. ● The two types of book outlines you need to create. ● The three subconscious questions you need to answer for every chapter before you write them. ● The first thing you need to do after you finish writing your book. ● The five steps to successfully publishing your book before you start marketing it. ● How to start the profiting phase of your book after it’s published. ● How to leverage and profit from your book for the rest of your career. ● The one thing, above all else, that you need to do to successfully write and publish your business book. …and more golden nuggets of advice!