PodParley PodParley
PodParley
How to write B2B messaging that isn't boring (keep it real!) episode artwork

EPISODE · Jun 11, 2026 · 24 MIN

How to write B2B messaging that isn't boring (keep it real!)

from Better Messaging · host Emma Stratton

Ever felt like a brand was speaking directly to your soul? That’s the magic of real, relatable messaging.In this episode, host Emma Stratton reveals how messaging - when it's real, human, and punchy - can elevate your marketing. She shares the story of a bank headline that seemed to read her mind, demonstrating how tapping into authentic emotions and everyday struggles can make your brand truly memorable. Say goodbye to dry, corporate speak, and start connecting with your audience on a deeper human level.If your messaging feels a bit flat, this episode is for you. Tune in as Emma explains how to break through the noise and craft messaging that truly resonates.In this episode:(00:00) Intro(02:38) A bank headline that hooked Emma in(04:47) Why B2B sounds so dry(07:29) What makes emotional messaging stick(12:47) How relatable messaging works(16:11) The Say It Like You Would at the BBQ Exercise(22:31) Talk to your customers to inspire relatable messagingIf you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!Listen on SpotifyListen on AppleConnect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ Learn about Punchy: https://punchy.co/about/ Produced in partnership with Share Your Genius: https://shareyourgenius.com/

Episode metadata supplied by the publisher feed · Published Jun 11, 2026

What this episode covers

Ever felt like a brand was speaking directly to your soul? That’s the magic of real, relatable messaging.In this episode, host Emma Stratton reveals how messaging - when it's real, human, and punchy - can elevate your marketing. She shares the story of a bank headline that seemed to read her mind, demonstrating how tapping into authentic emotions and everyday struggles can make your brand truly memorable. Say goodbye to dry, corporate speak, and start connecting with your audience on a deeper human level.If your messaging feels a bit flat, this episode is for you. Tune in as Emma explains how to break through the noise and craft messaging that truly resonates.In this episode:(00:00) Intro(02:38) A bank headline that hooked Emma in(04:47) Why B2B sounds so dry(07:29) What makes emotional messaging stick(12:47) How relatable messaging works(16:11) The Say It Like You Would at the BBQ Exercise(22:31) Talk to your customers to inspire relatable messagingIf you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!Listen on SpotifyListen on AppleConnect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ Learn about Punchy: https://punchy.co/about/ Produced in partnership with Share Your Genius: https://shareyourgenius.com/

PodParley-generated summary based on available episode metadata and transcript content.

NOW PLAYING

How to write B2B messaging that isn't boring (keep it real!)

0:00 24:52

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Accounting & Tax Help Desk For Our Sun Productions Stay on top of accounting and tax essentials with our podcast, designed for professionals, entrepreneurs and anyone looking to better understand the wold of finance. Naturally Inspired Podcast: Health. Freedom. Lifestyle. Tammy Cuthbert Garcia Naturally Inspired Podcast is a weekly podcast where we interview health practitioners, authors, filmmakers, scientists and leading experts in the fields of health and wellness. Guests are on the cutting edge and our conversations aim to inspire listeners to think critically about health choices for better life results. Learn More At https://naturallyinspiredpodcast.com/ The Syndicate Blogcast: Startups | Startup Investing | Tech News | Angel Investors | VC | Venture Capital | Private Equity | Crowdfunding | Fundraising Matt Ward - Serial Entrepreneur | Angel Investor | Startup Advisor | Amazon Ecommerce The Syndicate Blogcast show is an extension of The Syndicate podcast, featuring long form articles on the future technology, ecommerce, business and life. The mini-sodes deconstruct high level startup, business and tech issues to help investors and operators better understand and win the market. Recurring topics include: Facebook, Google, Amazon, Apple, Ecommerce, Blockchains, ICOs, Cryptocurrencies, Marketing, Fundraising, Venture Capital, Startup Challenges, Business Development and more. The Blogcast comes in addition to The Syndicate - the place where investors and startups combine to create crazy businesses and even crazier returns. The Syndicate podcast is a deep dive on the angel investors and VCs behind the big name startups. We interview the best and brightest investors, syndicate leads, GPs, limited partners and startup founders to create an original, off the cuff discussion on startup investing. The Ultraspeaking Podcast Tristan de Montebello, Michael Gendler The Ultraspeaking Podcast explores modern-day solutions to greater confidence, skill, and ease when speaking at work. Each episode features the founders, Tristan and Michael, as they detail unconventional strategies to thrive under pressure and speak with less preparation. Working on hand-gestures and eye contact is OUTDATED advice. Writing a script or creating a structure is a TRAP.It’s time for a better way. Join the Ultraspeaking movement and you’ll never look back.

Frequently Asked Questions

How long is this episode of Better Messaging?

This episode is 24 minutes long.

When was this Better Messaging episode published?

This episode was published on June 11, 2026.

What is this episode about?

Ever felt like a brand was speaking directly to your soul? That’s the magic of real, relatable messaging.In this episode, host Emma Stratton reveals how messaging - when it's real, human, and punchy - can elevate your marketing. She shares the story...

Can I download this Better Messaging episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!