How To Write Copy With Connor MacDonald (Ridge CMO) & ChatGPT

One of the best ecom CMOs in the game stopped by Tactical & Practical today to talk about how he writes copy with ChatGPT. Connor is the CMO of Ridge.com and one of my favorite marketers to talk to, and this episode taught me a lot about how to get the most out of our AI writing partners. Make you sure follow him on twitter, and subscribe to the marketing operators podcast ( https://x.com/couuor & https://open.spotify.com/show/23IMg6aJK1RcGOMeTA7VE4?si=2fe29905457b4b43 ) Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and specifically for this episode, it's how we split-test headlines & copy all over our website. I can't believe how powerful it is to write a new headline and get a 20% CVR increase on some of our highest traffic LPs. If you're NOT testing copy on your website, you're leaving money on the table, so go checkout Intelligems.io ! Postscript is our newest sponsor, but they're no stranger to me! I've been a happy paying customer of PS for 4 or 5 years now and their platform, their team, and their product development is absolutely BEST IN CLASS. In addition to being an incredibly reliable SMS platform, their new AI-powered Infinity Testing tool is showing really promising results, and they've got a whole stable of new features rolling out in the next few months that I'm excited to share with you. Check out Postscript.io if you're looking to work with the best SMS platform in the game! You can hear more from Connor & Nate on a recent episode of Triple Whale's Podcast: https://youtu.be/5aq8dMvmqkk?si=ms02xi71NWauXja4