How to Write Emails That People Will Actually Open

Let's be honest with each other… How many of us TRULY enjoy writing email newsletters? Most of us are afraid of hearing crickets after we hit send, so we put off sending anything to our subscribers who are really truly waiting to hear from us. It's a vicious cycle we all need to break, so let's break it today! In this episode of the Play It Brave podcast, we're talking all things savvy subject lines and noteworthy newsletters with Laura Belgray (my copywriting idol). From subject line do's and don'ts, to the stories our people are actually HUNGRY for… It's all waiting on the other side of that play button. What are you waiting for?!   About Laura: Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she's seen firsthand that putting "you" into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your Buy button. In addition to online types, Laura's list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don't skip the commercials -- you've probably seen her words on air.   SHOW NOTES: https://darcybenincosa.com/play-it-brave/marketing/email-copy-laura-belgray