EPISODE · May 19, 2022 · 26 MIN
How to Write Engaging, Informative, and Persuasive Product Descriptions
from Beyond the Cart · host Nora Lahl, Taylor Belmer
Today we welcome a new guest, Lightburn SEO Analyst Taylor Belmer. During today's chat, we will be exploring how to write engaging, informative, and persuasive product descriptions. We'll break down shopping algorithms and how they're weighted, and we've got some practical advice for increasing product visibility across channels. Today's TopicsGeneric and brand-driven keywordsThe problem with duplicate contentMinimize iterations with thoughtful UX designFocus on features and benefits Avoid filler statements Infuse descriptions with brand voice Creating a roadmap for success
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What this episode covers
This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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How to Write Engaging, Informative, and Persuasive Product Descriptions
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