How To Write For Good: Tips From a Copywriter

Hear expert insights from Foundant's copywriter on how to craft compelling copy. In this episode we cover the importance of considering your audience, writing for different mediums, where to find inspiration, adding personality when you are writing for an organization, and the power of stepping away. Katie Sproles, Marketing Copywriter | Foundant Technologies Throughout her 30-year career in marketing and communications, Katie feels fortunate to have been able to dedicate her skills to writing compelling copy about organizations that serve others or enable the work of those who do. Before joining Foundant’s team in 2021, she focused her efforts on writing about the programs and services offered by a public university art museum, a customer-owned utility, and local government in Eugene, Oregon—all of which make a difference in the lives of those they serve. That’s what brought Katie to Foundant. She is energized every day by the work its clients are doing to make the world a better place. A mountain girl at heart, Katie is happy to have finally planted her roots in the city of Foundant’s headquarters, Bozeman, Montana. When she’s not working, you’ll likely find Katie outside, looking for different ways to explore the local trails, rivers, and lakes. It’s hard to say whether she has more photos of Bozeman’s breathtaking sunrises and sunsets or her beloved dogs, Moby and Max. One thing is sure—she has fewer photos of her husband and two teenage daughters whom she loves deeply but are far less willing subjects. Links: "Everybody Writes" by Ann Handley: annhandley.com/everybodywrites/ Ann Handley Newsletter: annhandley.com/newsletter/ Wordifier: claxon-communication.com/wordifier/ "Communicate for Good" Recorded Webinar with Erica Barnhart: resources.foundant.com/education-webinars-for-grantmakers/communicate-for-good-raise-awareness-revenue-and-impact-one-word-at-a-time Compass: Connect with other members of the philanthropic community at Community.foundant.com Social: Follow Foundant Technologies on Facebook, Linkedin, Twitter, and Instagram