How To Write, Publish & Launch Your First Non-Fiction Book - w/ Soundarya

In this episode, featured not-expert is Soundarya Balasubramani. Soundarya is a founder at unshackled.club and the author of two books - Unshackled and Admitted. Today’s discussion is for anyone who wants to write and publish a non-fiction book today, although we do briefly touch on Soundarya’s next novel which falls into the realm of some fiction as well. We go over the steps to write your first book, choices for how you want to go about publishing, marketing as well as setting up and executing the launch of your book. We also cover steps to optimize sales and some key differences between YouTubers and authors. My goal with this episode is to highlight Soundarya’s unique journey across the writing and publishing of her two books and what we can learn from it.------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Resources:unshackled.clubSoundarya - https://www.linkedin.com/in/soundarya-balasubramani/Timestamps:(00:00) Intro + Background(01:11) WHY do you want to write a book?(05:03) How to consistently produce output(06:42) Importance of continual note-taking(09:18) Tool for organizing research and notes: Roam Research(13:32) On Soundarya's first book - Admitted(17:03) Book Chapters vs YouTube videos - comparison(20:56) On Deep Work(22:50) On launching a book(25:28) Strategies for marketing your book (pre-release)(29:51) Understanding social media algorithms to build a following(31:50) Cold outreach to influencers for promotion(35:45) Soundarya's O-1 Visa Journey(38:06) Writing a book and the O-1 Visa Application Process(39:32) Soundarya's venture into writing non-fiction(41:49) UK Global Talent Visa + London Write-cation(44:07) Outro + Gratitude