HOW TO: Write the Perfect Sketch (w/ Arthur Goldbart)

This week, we dive headfirst into the world of sketch comedy, as Arthur Goldbart helps us find our funny. From casting your friends to shaping your comedic voice, we break down the early building blocks of making people laugh — and why it’s harder (and more rewarding) than it looks. Arthur Goldbart breaks down how the internet has transformed the sketch landscape, making it possible to find your audience without waiting for permission. We talk about the joys of trial and error, what it means to be seen, and the beauty of expressing constant gratitude — even when the algorithm isn’t playing nice. Whether you’re just starting out or trying to refine your voice, this episode is a reminder that the messiness is part of the magic.  Arthur has been involved in the 50/50 festival since its conception... and don't be surprised if you see him at the next one!