EPISODE · Jul 8, 2024 · 19 MIN
How To Write Words that Stimulate and SELL (ft. Leslie Clark)
from Maven Marketing with Brandon Welch · host Frank & Maven
Send us Fan MailThis week, you will write an email that needs to be taken seriously, a text that needs to be felt sincerely, and an advert that needs to sway your prospect into taking action.The difference in success or failure will hinge on your ability to choose the right words.Lean on a phrase that is too bland, and you'll surely be ignored.Craft one that is too creative, and you'll surely be misunderstood.But, when you strike the perfect balance of whimsical and wise in your wording, you'll pull attention like a puppy and persuade like a prince. Today's episode is chock-full of simple tricks for getting people to listen to what you have to say, courtesy of our resident wizard of words, Leslie Clark. And rest assured, if you're not one of those word nerds... We've made sure that this episode ain't any smarter than a 5th grader. (But it will make you a lot of money!)So clickety-click, Slick... you don't want to miss this one! Here are the quick links to the good stuff:00:57 Before they buy your product, they have to buy your headline03:03 How to leverage opposites to command attention05:39 Business in front, party in the back07:33 Repetition, repetition, repetition08:47 Twist a popular phrase for feel good and do-next15:28 When in doubt, bust a rhyme18:06 RecapHost: Brandon WelchCo-Host: Leslie ClarkExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a
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Send us Fan Mail This week, you will write an email that needs to be taken seriously, a text that needs to be felt sincerely, and an advert that needs to sway your prospect into taking action. The difference in success or failure will hinge on your ability to choose the right words. Lean on a phrase that is too bland, and you'll surely be ignored. Craft one that is too creative, and you'll surely be misunderstood. But, when you strike the perfect balance of whimsical and wise in your word...
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How To Write Words that Stimulate and SELL (ft. Leslie Clark)
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