How Top Brands Blend Brand and Performance Marketing with Expert CMO Bob Sherwin

from Content Disrupted: Bold Takes on Brand Marketing · host Skyword

When blending brand and performance marketing, success lies in continuous improvement and feedback, ensuring that each marketing channel, whether brand-focused or performance-driven, contributes to overall business growth and customer engagement. This week, we spoke with Bob Sherwin, former Chief Marketing Officer at Wayfair and seasoned industry leader, about the intricate balance of brand and performance marketing, and why understanding the synergy between brand storytelling and performance analytics matters for businesses aiming to thrive in today's competitive market landscape.

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This episode is 34 minutes long.

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This episode was published on February 1, 2024.

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