How Top CPG Brands Win in Today’s Competitive Market | Sasha Bricel, Nature’s Path Foods

In this episode of CPG Brand Builders, Braden sits down with Sasha Bricel, Director of Marketing Services at Nature’s Path Foods, to discuss what it takes to build and scale purpose-driven CPG brands in today’s competitive and price-sensitive market. Sasha leads advertising, media strategy, social media, creator partnerships, communications, and creative across Nature’s Path Foods’ portfolio of brands, including Nature’s Path, Love Crunch, EnviroKidz, Que Pasa, Love Child Organics, and Anita’s Flour. With previous experience at Tim Hortons, Air Canada, and tentree, Sasha brings a unique combination of agency expertise and in-house leadership to the conversation.In this episode, you will learn:-How to build a brand that stands out in a competitive market-What marketing strategies are working today for CPG brands-How to balance purpose, performance, and profitability-The role of creators, media, and storytelling in driving growth-Common mistakes brands make and how to avoid themThis episode is filled with practical insights for CPG marketers, founders, and brand leaders looking to grow and strengthen their brands.Like, subscribe, and share for more conversations with top leaders in the CPG industry.Join the CPG Brand Builders community today: https://brandbuilderscpg.com#CPG #MarketingStrategy #BrandBuilding #ConsumerGoods #CPGMarketing #FoodBrands #MarketingLeadership #BrandStrategy #GrowthMarketing #MarketingInsights